Brand Manager

We're looking for a dynamic and hands-on Brand Manager for our project sites. The role requires close coordination with sales teams, channel partners, and external vendors to ensure effective and timely execution within approved budgets.

Roles and Responsibilities:

Marketing Strategy & Planning

• Formulate and implement comprehensive quarterly marketing strategies to increase project awareness and generate high-quality leads within approved marketing budgets.
• Track performance metrics and optimize campaigns to ensure effective ROI.

Digital & Social Media Marketing

• Plan, launch, and monitor digital and social media campaigns aimed at generating qualified leads and Channel Partner walk-ins.
• Work closely with digital agencies to optimize campaign performance and lead quality.

Sales & Channel Partner Alignment

• Ensure continuous alignment between marketing initiatives, sales teams, and Channel Partners to maximize conversions and walk-ins.
• Support sales teams with relevant marketing collaterals and campaign insights.

Market Intelligence & Analysis

• Conduct walk-in and booking analysis to understand buyer demographics and preferences.
• Track competitor pricing, offers, strategies, and new project launches to support strategic decision-making.

ATL / BTL Execution

• Plan and execute ATL and BTL marketing activities through empaneled vendors.
• Ensure quality execution, cost control, and compliance with brand and organizational guidelines.

Preferred candidate profile: :

• 2 - 4 years of hands-on experience in brand marketing or site-level marketing roles
• Bachelors/master's degree in marketing / digital marketing
• Strong coordination skills with the ability to manage multiple on-ground activities
• Excellent vendor and stakeholder management capabilities
• High attention to detail with a proactive, execution-focused mindset
• Proven experience of conducting BTL and lead generation activities
• Familiarity with branding and marketing in the real estate sector (preferred)
• Working knowledge of budgets, projections, performance marketing and review presentations
• Proficiency in Excel and PowerPoint
• Software knowledge of Photoshop, Illustrator, Premier will be an added advantage