MIVI - Creative & Public Relations Strategist
Digital Marketing/Marketing
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Job Description
Description:
About Owvie:
Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment.
The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience. Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for childrens digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.
Role Overview:
- We are seeking a dynamic Creative & PR Strategist to lead storytelling, brand communication and PR initiatives for Owvie.
- This role combines content strategy, creative production, influencer collaborations and data-driven campaign management to shape the brands voice and amplify its presence.
Responsibilities:
Brand & Content Strategy:
- Lead Owvies content strategy and brand communication across platforms.- Craft website copy, campaigns and key brand messaging.
- Plan content calendars aligned with product launches and brand goals.
PR & Influencer Strategy:
- Build media lists, manage PR outreach, and maintain relationships with media and influencers.
- Lead influencer collaborations across nano, micro and mega tiers.
- Drive PR campaigns, product seeding, events, and partnerships.
Campaign Insights & Reporting:
- Plan integrated campaigns using data-driven insights.
- Analyse performance, conduct social listening, and present clear reports.
Project Management:
- Manage end-to-end content and PR projects, ensuring timely and high-quality delivery.
- Coordinate with designers, agencies, influencers, and vendors.
Creative Development (AI-Driven)
Requirements:
- 4-5 years in content strategy, PR, copywriting or digital campaign management.- Hands-on experience with AI creative tools (Midjourney, VEO3, etc.).
- Strong influencer network and experience running influencer campaigns.
- Excellent communication, analytical and project management skills.
- Bachelors/Master's degree in Communications, PR, Marketing, Journalism or related field preferred.
Skills
Content StrategyCopywritingMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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