D2C Ecommerce Lead -Marketplaces

SEREKO - D2C Skincare Brand

SEREKO is Indias 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

• You can read more about the brand on the website - www.serekoshop.com
• Responsibilities:

· Help SEREKO generate qualified traffic, increase brand equity, and gain higher revenue and profit on marketplaces. Provide regular reports about marketplace performance to management highlighting all relevant metrics.

· End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation.

· Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.

· Coordinate with inventory team to ensure adequate product supply on marketplaces.

· Strategizing and executing market sampling with agencies and marketplaces.

· Overall Sales Planning and Execution & Price benchmarking and determination.

· Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.

· Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists.

· Lead Pricing strategy, including rationale backed discounts and Promotions campaigns.

· Develop and implement strategies to enhance customer experience, monitor sales performance and key metrics, and establish efficient order fulfilment processes.

· Build system capability for Competitor benchmarking and keyword insights trends

across channels.

· Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends.

· Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that theyre using effective sales tactics to meet revenue objectives

· Achieve company objectives by planning thoroughly, setting sales goals, analysing the data, and making forecasts.

· The person will be responsible to create, execute, and manage paid and organic acquisition campaigns on Marketplaces.

· Marketplace escalations related to marketplace operations, ensuring smooth resolutions with SPOCs.

· Identify new marketplace opportunities and platforms for expansion, especially within the eCommerce sector.

• Impact:
• · Increase in overall marketplace sales and average order value (AOV).
• · Higher customer satisfaction rates and positive eCommerce customer reviews.
• · Increased traffic to eCommerce marketplace listings and storefront.
• · Increased conversions from eCommerce-specific marketplace channels.
• · Reduction in operational issues or escalations on eCommerce marketplaces.
• · Increase in the range of products listed on eCommerce marketplaces.
• · Improved customer acquisition via eCommerce marketplace channels.
• · High seller ratings on all eCommerce marketplaces.
• · Successful launch of products on new eCommerce marketplace platforms.
• · Higher ROI from eCommerce marketplace marketing/promotional investments.
• Requirements:
• · Bachelors degree in Business, Marketing, or a related field.
• · At least 5 years of experience in online marketplace management.
• · Strong knowledge of the eCommerce industry and its best practices.
• · Proven experience in increasing sales on online marketplaces.
• · Proficiency with marketplace management tools and software relevant to eCommerce.
• · Strong analytical and forecasting skills.
• · Excellent verbal and written communication skills.
• · Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.
• · Ability to work in a fast-paced, cross-functional team environment.
• · Problem-solving aptitude and ability to handle escalations effectively.
• · Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for thebusiness
• The character were looking for:

· Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations.

· Highly Adaptable: Able to cope with the rapidly changing digital landscape.

· Results-Driven: Focusing on achieving eCommerce-specific performance metrics.

· Excellent Collaborator: Strong ability to work cross-functionally within the firm.

· Resilient: Able to handle challenges and setbacks with grace and determination.

·5-7 years of Relevant Experience in the D2C Ecommerce Skincare verticle.

• *Immediate joining is additional advantage for candidate. Job Location: Noida, Sector 142(Walkable distance from Metro station Sec 142)