Social Media Marketing Specialist

About the Company

• SEREKO is Indias 1st Psychodermatology brand that with its unique bend aims to reverse the
• effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio,
• spanning Topical Skincare products with complementing Nutraceuticals to treat the skincare
• concerns instream along with providing surface solutions.

Job Responsibility:

• · The Social Media Specialist will be responsible with the management of SEREKO social media profiles.
• · Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
• · Set and implement social media and communication campaigns to align with marketing strategies
• · Setting up of various social media channels and maintaining brand consistency.
• · Provide engaging text, image, and video content for social media accounts.
• · Benchmark current trends across social media and create relevant content around the same for the brand.
• · Respond to comments and customer queries in a timely manner.
• · Monitor and report on feedback and online reviews.
• · Organize and participate in events to build community and boost brand awareness.
• · Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
• · Build relationships with customers, potential customers, industry professionals, and journalists.

• Identify and build relationships with relevant influencers and agencies
• Create Influencer collaboration strategies that align with the brand vision
• Negotiate, manage deliverables, and ensure smooth collaboration with influencers
• Oversee influencer campaigns from ideation to execution, ensuring they align with the brands message
• Monitor influencer content and measure its impact on brand awareness, engagement, and conversions
• Build and nurture relationships with the online community through active engagement and responding to comments and messages
• Facilitate and encourage user-generated content and brand advocacy among followers
• Collaborate with the creative team to develop and shoot engaging, on-brand content (images, videos, captions, etc.)
• Write copy for social posts and ensure consistent brand voice across all platforms

Qualifications / Skills:

• · PQE: 0-2 years
• · Passionate about the Skincare and Beauty Category.
• · Experience working with marketing/media agencies.
• · Google analytics, Web analytics.
• · Well-versed in white technologies used in SEO.
• · College in any graduate in discipline, preferably in Fashion Communication or Media Communication.

Budget – 4.8 LPA (Negotiable for exceptional candidates)