Performance Marketing Specialist

Company Description SERP Triumph is a digital marketing and web design agency focused on building impactful online experiences for businesses. The team delivers tailored solutions across SEO, social media marketing, pay-per-click advertising, content creation, and website design and development. By combining creativity, technical expertise, and data-driven strategies, SERP Triumph helps clients increase brand visibility, boost website traffic, and achieve measurable performance. The agency is dedicated to enhancing clients digital presence and fostering sustainable growth in the online marketplace.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Dehradun. This role is responsible for planning, executing, and optimizing performance marketing campaigns across channels such as search, social, and display to drive qualified traffic and conversions. Day-to-day tasks include managing paid advertising accounts, conducting A/B tests, monitoring campaign performance, analyzing data, and preparing reports and insights for stakeholders. The specialist will collaborate with the creative, content, and web teams to align messaging, landing pages, and user journeys with campaign objectives. The role also involves staying up to date with industry trends, platform updates, and best practices to continually improve campaign effectiveness and return on ad spend.

Qualifications

• Strong Communication and Customer Service skills to collaborate with internal teams and client stakeholders, and to present performance insights clearly.
• Proficiency in Market Research to identify target audiences, competitive landscapes, and opportunities for campaign optimization.
• Experience in Sales and conversion-focused Marketing Strategy to design campaigns that drive leads, revenue, and measurable business outcomes.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads Manager, other PPC tools) and web analytics tools (e.g., Google Analytics, Search Console).
• Ability to analyze data, interpret metrics such as CTR, CPC, CPA, ROAS, and make data-backed decisions for campaign optimization.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelors degree in Marketing, Business, Digital Media, or a related field, or equivalent practical experience.
• Experience in an agency environment and familiarity with SEO, landing page optimization, and basic HTML/CSS is an advantage.