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Job Description
About The Role
Youll lead SetuAIs growth strategy — from SEO and content marketing to performance campaigns and partnership programmes. Weve reached 50,000 students largely through word-of-mouth; youll build the systems to scale this to 500,000.
This is a full-stack growth role. Youll be comfortable running experiments, writing copy, reading analytics, and briefing design. Youll work directly with the co-founders.
What youll do
- Own user acquisition metrics: trial signups, activation rate, and paid conversion
- Build and execute an SEO and content strategy targeting JEE/NEET search intent
- Run performance marketing campaigns on Google, Meta, and YouTube
- Develop and test referral programmes, institutional partnerships, and organic growth loops
- Analyse funnel data to identify drop-off points and run improvement experiments
- Write and optimise email sequences for onboarding, engagement, and re-activation
What you bring
- 3+ years of growth marketing experience, ideally in EdTech or consumer SaaS
- Strong analytical skills — comfortable with Google Analytics, Mixpanel, or similar
- Experience running and optimising paid campaigns with measurable ROI
- Excellent written communication for email, ads, and landing page copy
- Deep understanding of the Indian education market and student/parent buying behaviour
Nice to have
Not required — but these will make you stand out.
- Experience with SEO at scale in a competitive vertical
- Hindi or other regional language copywriting ability
- Familiarity with marketing automation tools (Brevo, Customer.io, etc.)
What we offer
- ★Direct ownership of growth strategy with founder visibility
- ★Competitive salary + performance bonus + ESOPs
- ★₹30,000/yr learning stipend
- ★Health insurance
- ★Remote-first, flexible working hours
Our hiring process
- Fast, transparent, and respectful of your time.
- 01
- 2 days
- Application Review
- 02
- 30 min
- Initial Assesment Call
- 03
- 2–3 days
- Skills Assessment
- 04
- 1 hour
- Final Interview
- Apply for this position
Skills
Content StrategyCopywritingLanding PageMarketing CampaignsMarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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