Marketing And Communications Specialist

Role Summary

The Marketing & Communication Manager will be responsible for creating, implementing, and managing marketing strategies to promote banquet and catering services. This role involves branding, lead generation, B2B & B2C marketing campaigns, and driving customer engagement through various channels. The manager will work closely with the Sales Team, Event Planners, and Operations Team to ensure cohesive communication and maximise business opportunities.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing plans for banquet halls and catering services.
• Identify target markets, including weddings, corporate events, and social gatherings.
• Plan seasonal and festive marketing campaigns to maximize bookings.
• Monitor market trends, competitor activities, and identify areas for growth.

Branding & Positioning

• Build a strong brand identity for banquet and catering verticals.
• Ensure all communication materials (brochures, menus, pitch decks, social media) align with brand guidelines.
• Work on USP positioning to stand out from competitors in the wedding and events industry.

Digital Marketing & Social Media

• Create and manage digital marketing campaigns across social media, Google Ads, SEO, and paid platforms.
• Develop engaging content showcasing venues, catering menus, live events, and customer testimonials.
• Manage social media calendars, monitor analytics, and optimize content for better engagement.
• Collaborate with the creative team for photo shoots and video shoots of events and setups.

Lead Generation & Client Acquisition

• Partner with wedding planners, corporate clients, and event companies for referrals and tie-ups.
• Build relationships with corporate HRs and admin teams for corporate event bookings.
• Organize venue tours, food tasting sessions, and client demos to convert prospects.
• Track leads from inquiries to closure, ensuring a smooth client journey.

Communication & PR

• Draft press releases, blogs, and content for websites and newsletters.
• Liaise with local media, influencers, and wedding blogs for brand visibility.
• Handle internal communication for team updates and client feedback.

Sales Support & Collaboration

• Support the banquet sales team with marketing collaterals and pitch materials.
• Prepare proposals, presentations, and customized packages for high-value clients.
• Work closely with the events and catering team to deliver a seamless guest experience.

Reporting & Analytics

• Track performance metrics for all marketing campaigns.
• Generate weekly and monthly reports on leads, bookings, revenue contribution, and ROI.
• Suggest data-driven improvements to optimize marketing spend.