Government Sales

Company Description SFRI India Medical Diagnostics has been a leader in the in-vitro diagnostics (IVD) industry since 1977, with a strong focus on hematology, biochemistry, and immunology. The organization is dedicated to advancing healthcare outcomes through reliable, cutting-edge diagnostic solutions that support precise and timely patient care. With over four decades of experience, SFRI India combines extensive research and development with strict adherence to international quality standards. Its advanced analyzers, reagents, and testing solutions are widely trusted by healthcare professionals across India for accuracy, efficiency, and consistency.

Role Description This is a full-time, on-site Government Sales Manager role based in India. The Government Sales Manager will be responsible for driving sales of IVD products to government institutions, including hospitals, public health departments, and laboratories. Daily responsibilities include identifying and qualifying government tenders, preparing and submitting bids, and managing the full sales cycle from lead generation to closure. The role involves building and maintaining long-term relationships with key stakeholders, such as procurement officials, institutional decision-makers, and channel partners. The Government Sales Manager will also monitor market trends, analyze sales performance, prepare business plans and forecasts, and collaborate with internal teams (technical, marketing, logistics, and finance) to ensure timely delivery, contract compliance, and high customer satisfaction.

Qualifications

• Strong command of Sales and Sales Processes, with proven experience in institutional or government sales, preferably in medical diagnostics or healthcare.
• Demonstrated expertise in Account Management and Customer Satisfaction, including relationship building, stakeholder management, and post-sales support.
• Solid Business Planning skills, with the ability to create sales strategies, forecasts, and territory plans aligned with organizational goals.
• Familiarity with public procurement procedures, tendering processes, and government regulatory frameworks in India.
• Bachelors degree in Business, Life Sciences, Biomedical Engineering, or a related field; an MBA or equivalent qualification is an advantage.
• Excellent communication, negotiation, and presentation skills, with proficiency in English and relevant regional languages preferred.
• Comfort with data analysis, CRM tools, and MS Office for reporting, pipeline management, and sales tracking.
• Ability to travel extensively within the assigned territory and work collaboratively in a cross-functional, target-driven environment.