Product Manager - Hamatology

Company Description

SFRI India Medical Diagnostics has been a leader in the in-vitro diagnostics (IVD) industry since 1977, dedicated to excellence in Hematology, Biochemistry, and Immunology. Our mission is to enhance healthcare outcomes by delivering advanced diagnostic solutions, enabling healthcare professionals to provide accurate and timely patient care. With over four decades of experience and a steadfast commitment to quality, SFRI offers state-of-the-art analyzers and reagents meticulously designed to meet the highest international standards. Trusted by healthcare providers across India, we deliver innovative solutions that ensure precise and efficient results for improved patient management.

Role Description

SFRI India Medical Diagnostics has been a leader in the in-vitro diagnostics (IVD) industry since 1977, dedicated to excellence in Hematology, Biochemistry, and Immunology. With over four decades of experience, we are committed to delivering advanced diagnostic solutions that enable accurate and timely patient care. Our strong focus on quality, innovation, and precision has made us a trusted partner for healthcare professionals across India.

Role Overview

We are looking for an experienced Haematology Product Manager to drive strategic and tactical marketing initiatives, ensure market growth, and achieve sales targets for our haematology product portfolio.

This role requires deep domain understanding, strong analytical thinking, and the ability to collaborate across teams.

Key Responsibilities:

Strategic Planning:

• Develop and implement marketing strategies aligned with business goals
• Conduct market analysis to identify trends, competition, and growth opportunities
• Manage product lifecycle and forecasting

Product Marketing:

• Plan and execute campaigns across digital, print, and events
• Develop product presentations and training materials
• Lead product launches and ensure strong market penetration
• Build relationships with KOLs and healthcare professionals

Sales Support:

• Equip sales teams with tools and training
• Monitor sales performance and provide insights
• Collaborate with sales teams on growth strategies

Market Analysis & Competitive Intelligence:

• Track market trends and competitor activities
• Provide insights to strengthen competitive positioning

Cross-Functional Collaboration:

• Work with regulatory, medical, sales, and supply chain teams
• Ensure product availability and alignment across functions

Compliance:

• Ensure all marketing activities adhere to regulatory and company guidelines

Qualifications:

• Bachelors degree in Life Sciences, Marketing, or related field
• 8+ years of experience in product management (preferably haematology)
• Strong understanding of the haematology market
• Proven track record of product launches and marketing campaigns
• Excellent communication, presentation, and analytical skills
• Experience with digital marketing tools and MS Office
• Knowledge of regulatory requirements

What We Offer:

• Competitive salary and benefits
• Opportunity to work with a leading IVD company
• Dynamic and collaborative work environment
• Strong growth and learning opportunities

Apply at: [HIDDEN TEXT]