Social Media Manager

Company Description

SFRI India Medical Diagnostics has been a key player in the in-vitro diagnostics (IVD) industry since 1977, with a strong focus on Hematology, Biochemistry, and Immunology. The organization is dedicated to improving healthcare outcomes through advanced diagnostic solutions that support precise and timely patient care. With over four decades of experience, SFRI India has built a solid reputation by investing in research and development and adhering to international quality standards. Its products, including analyzers and reagents, are designed for accuracy, efficiency, and reliability, earning the trust of healthcare professionals across India.

Role Description

The Social Media Manager is a full-time, on-site role based in India, responsible for managing and growing SFRI Indias presence across social media platforms. This role includes planning and executing social media campaigns, developing content calendars, and creating posts that highlight the companys products, innovations, and industry insights. The Social Media Manager monitors performance metrics, optimizes content for engagement and reach, and responds to comments and messages to maintain an active and professional online community. Collaboration with marketing, sales, and product teams is essential to ensure messaging aligns with brand strategy and supports broader business objectives.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Plan, create, and manage content calendars across platforms including LinkedIn, Instagram, Facebook, X, YouTube, and emerging channels.
• Collaborate with design, content, video, and marketing teams to create engaging and high-performing content.
• Lead end-to-end execution of organic and paid social media campaigns.
• Monitor trends, industry updates, and competitor activities to identify growth opportunities.
• Build and nurture online communities through timely engagement and reputation management.
• Track, analyze, and optimize campaign performance using analytics tools.
• Prepare monthly performance reports with actionable insights and recommendations.
• Work closely with internal stakeholders to support product launches, brand campaigns, events, and corporate communications.
• Coordinate with influencers, agencies, and external partners when required.
• Ensure brand consistency across all digital communication.
• Stay updated with platform algorithm changes, social media best practices, and emerging technologies.

Required Skills

• 5–8 years of hands-on experience managing social media for brands or agencies.
• Strong understanding of platform algorithms, audience behavior, and content strategies.
• Experience managing LinkedIn, Instagram, Facebook, X, and YouTube.
• Knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and social media scheduling tools.
• Experience with Google Analytics and social media analytics platforms.
• Excellent copywriting, storytelling, and communication skills.
• Strong project management and stakeholder management abilities.
• Ability to interpret data and convert insights into actionable strategies.
• Familiarity with influencer marketing and social listening tools is an added advantage.
• Basic understanding of SEO and digital marketing concepts.

Preferred Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Certifications in Digital Marketing or Social Media Marketing are preferred.
• Experience working with B2B and B2C brands is a plus.

What Were Looking For

• Strategic thinker with a creative mindset.
• Strong leadership and team collaboration skills.
• Self-driven, proactive, and detail-oriented.
• Ability to manage multiple campaigns in a fast-paced environment.
• Passion for social media, content, branding, and digital innovation.

Interested Candidates can share their resume at [HIDDEN TEXT]