AGM / Sr. Manager Mall Marketing | Events & Activations | Pune

AGM / Sr. Manager – Mall Marketing & Activations

Function: Mall Marketing | Activations | Events | Retail Marketing

Job Summary

We are looking for an experienced AGM / Sr. Manager – Mall Marketing & Activations to lead marketing initiatives, customer engagement programs, events, activations, décor, and promotional campaigns for a premium mall in Pune.

The role will be responsible for driving mall footfall, customer engagement, retailer conversion, brand visibility, and overall marketing performance through innovative campaigns and on-ground activations.

Key Responsibilities

1. Marketing Activations & Campaign Management

• Develop and execute marketing activations, promotional campaigns, seasonal events, and experiential initiatives to increase footfall and customer engagement.
• Prepare and implement the annual marketing and events calendar aligned with business objectives and key trading periods.
• Conceptualize innovative customer engagement programs to enhance brand visibility and drive repeat visits.

2. Event Planning & Execution

• Plan and oversee mall events, exhibitions, trade shows, promotional activities, community initiatives, corporate events, charity events, and customer-focused programs.
• Ensure events are delivered on time, within budget, and with high-quality customer experience.
• Coordinate with internal teams, retailers, agencies, vendors, and external stakeholders for seamless execution.

• Develop and implement décor and visual merchandising strategies to enhance the overall ambience of the mall.
• Manage seasonal décor, promotional displays, signage, and branding elements in line with marketing objectives and brand guidelines.
• Continuously improve the visual presentation of the property to maximize customer engagement.

4. Project, Vendor & Budget Management

• Establish project timelines, priorities, and deliverables for marketing activities and events.
• Manage relationships with event agencies, vendors, suppliers, and partners.
• Negotiate with vendors and ensure quality, timely execution, and cost-effective delivery.
• Monitor marketing and event budgets and ensure optimum utilization of resources.

Team Management

• Lead and manage a team of 2 members at the mall.
• Allocate responsibilities, monitor performance, and ensure timely execution of marketing activities.
• Work closely with the Head Office Marketing Team and ensure alignment with the overall marketing strategy.

Candidate Profile

• Strong experience in Mall Marketing / Shopping Centre Marketing / Retail Marketing / Marketing Activations.
• Proven experience in events, experiential marketing, BTL activations, customer engagement, and footfall generation.
• Strong understanding of mall consumers, local market dynamics, competition, and retailer requirements.
• Excellent communication, stakeholder management, negotiation, and team leadership skills.
• Ability to manage multiple projects, vendors, agencies, and budgets simultaneously.
• Candidates with relevant experience in Mall / Shopping Centre / Retail Property Marketing

Key Skills

Mall Marketing | Retail Marketing | Marketing Activations | Events & Experiential Marketing | BTL | Customer Engagement | Footfall Generation | Retailer Engagement | Vendor Management | Budget Management | Décor | Team Management

Job Location: Pune

Salary: Up to -20 LPA

Experience Required: 8–15 years

Maximum Age: 38 years

Contact

HR – Chitra Aher

Only WhatsApp: 9137577607

Interested candidates can share their updated CV on WhatsApp.