Marketing Manager - Communications - BKC In Mumbai

Please find below the details for the post of Manager - Communications in leading retail malls management & development company in India

Position : Manager - Communications

Company Profile : A Retail Malls Management & Development Company in India. The company is into investment, development and management of institutional quality retail assets in India. It specializes in originating, underwriting, structuring, developing and operating retail-led mixed-use development projects across the country.

Location : BKC in Mumbai

Education : Any Graduate

Experience : 6+ Years in marketing communications in any marketing agency

Duties & Responsibilities :

• 1. Help in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.
• 2. Define 360 marketing strategies, in close co-ordination with the team.
• 3. Prepare weekly status reports, monthly reports and manage marketing budgets.
• 4. Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media)

Specifications (Skills & Competencies) :

• 1. Drive and implement strategies for communication across all platforms and channels.
• 2. Develop strategies to build brand equity to command maximum positive perception.
• 3. Draft and implement marketing strategies to drive footfall into the mall.
• 4. Drive revenue from ad spaces and promotional areas in the mall.
• 5. Responsible to draft and control marketing budget for the mall.
• 6. Responsible to draft and implement events calendar for the financial year.
• 7. Responsible for thorough and constant competition and trend analysis.
• 8. Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
• 9. Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
• 10. Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
• 11. Responsible for co-ordination with the finance department for funds receivables management.
• 12. Manage operating expenses to minimize costs while providing desired results.
• 13. Draft marketing and promotional strategies and other related policies keeping the brand image.

14. Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.

• 15. Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
• 16. Amalgamate useful and intelligent information to develop strong communication strategies.
• 17. Harness the best out of all agencies working with the marketing department

Working days : Monday to Friday

Age Limit : Upto 34 Years

Package : 15.00 LPA to 18.00 LPA

Interested candidates can click on Apply or WhatsApp resume

WhatsApp Number : 8657208751

• Regards
• Gayatri Pillai
• 8657208751