GUS Global Services - Assistant Director - Brand Marketing

Organization Brief:

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organisation. GUS Global provides services to its academic partners, including UPES and Pearl Academy in India.

Company Website:

https://www.gusindia.global/ for more details about who we are.

Opportunity:

Assistant Director- Brand Marketing - UPES

Key Responsibilities:

• Branding, communication and media strategy
• Planning and implementing marketing initiatives to suit the organizational goals
• Agency management
• Consumer research and understanding our various TG
• Lead creative development
• Measuring and presenting campaign success
• Aligning and implementing campus specific strategy to overall brand plans
• Event conceptualization and management

Education Background:

MBA from tier 1 or tier 2 institutes

Type of Industry Experience required:

FMCG, Consumer Goods, Tech enabled consumer facing startups

No. of years of work experience required:

7+ years

Key Competencies:

• Brand Management, Qualitative Research, Design thinking.
• Excellent command over both written and spoken English
• Digital first mindset, Adept at Social Media marketing.
• Our focus is more on ATL, read TVCs, mass media campaigns (Print, OOH etc.) and candidates who have worked on such campaigns through and through.