Marketing Manager - Kerala Region

Company: Shankara Buildpro Ltd.

Designation: Marketing Manager

Job Type: Full Time

Location: Kerala

Working Hours: 10:00 AM to 6:30 PM

CTC: 4,50,000 to 7,50,000

Shankara Buildpro Ltd, with a 54-year legacy, is Indias largest distributor and retailer of steel pipes and tubes. Buildpro is a multi-product and multi-brand marketplace for building materials, offering a comprehensive range of products including steel, aggregates, construction chemicals, plumbing, sanitaryware, tiles, electricals, paints, roofing, hardware, and more.

The Shankara Group is also engaged in CR sheets, steel tubes, and roofing products, strengthening its presence across the building materials value chain. We are a true omnichannel, one-stop solution for construction and home improvement needs. An ISO 9001certified organization with a ?7,000+ crore group turnover, we serve customers across South, West, and East India. Our in-house brandsGanga and

Fotiaoffer high-quality roofing solutions, steel accessories, tiles, bathroom essentials, and allied building materials.

Role Overview: The Marketing Manager will be responsible for executing marketing activities, managing dealer relationships, conducting regular dealer meetings, and supporting sales growth. This role requires strong communication skills, a proactive approach, and the ability to coordinate with internal teams to drive brand visibility and business expansion.

Key Responsibilities:

Dealer Management & Meetings

• Plan, schedule, and conduct regular dealer meetings to discuss sales performance, targets, and marketing activities.
• Build and maintain strong relationships with dealers to ensure smooth operations and brand alignment.
• Address dealer queries, concerns, and provide necessary support to improve performance.
• Collect and analyze dealer feedback to identify opportunities for improvement.
• Ensure dealers follow brand guidelines, pricing policies, and promotional standards.

Sales Generation

• Actively support the sales team to achieve monthly and quarterly targets.
• Identify potential customers and dealers to expand market reach.
• Assist in creating sales strategies, promotions, and campaigns.
• Monitor competitor activities and market trends to support strategic decisions.
• Track, analyze, and report sales data to guide marketing and sales efforts.

Marketing & Promotional

• Activities Coordinate branding initiatives, product displays, and promotional events with dealers.
• Support execution of marketing campaigns (digital, on-ground, and dealer-driven).
• Ensure adequate availability of promotional materials and brand communication assets.
• Assist in launching new products and coordinating related marketing activities.

Coordination & Reporting

• Collaborate with sales, product, and marketing teams to ensure seamless execution of marketing plans.
• Prepare and share daily/weekly/monthly reports on dealer visits, sales performance, and market insights.
• Support the marketing manager in strategic planning and execution.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field. 13 years of experience (Fresher with strong communication skills may be considered).
• Strong interpersonal and relationship-building skills.
• Good presentation and negotiation abilities. Basic knowledge of sales & marketing principles.
• Proficiency in MS Excel, PowerPoint, and CRM tools.

To Apply: Send your resume and portfolio to [HIDDEN TEXT]