Area Manager

Job Summary:

To lead, monitor and report on franchise business performance and in-store communications which drive sales, processes and total income.

Key Responsibilities:

• Top-line business performance – Revenue Target vs Achievement.
• Top-line key products performance – Drive Postpaid sales along with focus on High MRC, Elife and Etisalat Strategic Products (Target vs Achievement).
• Productivity – Drive budgeted productivity with focus on GSM.
• Quality KPIs (Store Level) – Maintain and exceed Etisalat benchmark on NPS, RQMS, Quality Audits (MS/EI), SLA and Sales Ratio.
• Customer conversion – Convert main products for walk-ins/sales transactions as per defined standards.
• Ensure spread of incentive payout and monitor low-performing staff with corrective action.
• Attrition (Voluntary) – Maintain attrition rate of top 20% performers within prescribed norms (including terminations on account of PIP).
• Process – Implementation and compliance control (Sales and Quality); documentation process with minimal instances of process deviation; zero fraudulent sales claims.

• Experience: 5+ years of retail operations experience.
• Education: Graduate.
• Professional Certifications: MBA in Sales and Marketing is desirable.

• Leading multi-store operations
• Developing a strategic vision
• Leadership skills
• Drive for business
• Problem-solving and decision-making
• Communicating with transparency
• Developing leaders
• Spotting and retaining top talent
• Leading by example
• Asking for advice