Sr. Executive - Marketing

Job Summary & Purpose:

Responsible for planning and execution of integrated marketing campaigns across online and offline channels. The role will translate campaign objectives, commercial offers and customer insights into clear, engaging content while coordinating with the marketing head, category teams, designers, agencies, influencers, CRM, web team.

Key Performance Areas (KPAs) & Principal Accountabilities:

• Plan monthly, seasonal and event-based campaigns around the retail calendar and major product launches, including ATL, BTL, social media and influencer activities.
• Create and deploy integrated communication campaigns across print, radio, Website, stores social media, sponsorship and in-store collateral.
• Translate campaign objectives into clear creative, content and influencer briefs
• Develop campaign concepts by sourcing relevant visual references and translating campaign objectives into clear creative, content and influencer briefs for designers, agencies and production teams.
• Own end-to-end influencer campaigns, including budget management, creator discovery and vetting, rate negotiations, shortlist finalization, briefing, script and content reviews, feedback, approvals and campaign execution
• Allocate tasks among team members, review campaign assets, manage approvals and ensure all artwork, radio spots, social media content and mobile application updates are accurate and launch-ready
• Work closely with category, commercial, operations and marketing teams to manage campaign timelines, approvals and deliverables, ensuring campaigns are executed smoothly and on schedule.
• Maintain trend updates of the website/mobile application with the latest products and highlight the latest campaigns. Coordinate with web teams on landing-page structure, customer journeys, create conversion-focused copy and overall web-page performance analysis.
• Market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG
• Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
• Provide ad hoc internal communication support across the company, including communication requirements for the HR and Administration teams.

  Qualitative Requirements

• Experience(Yrs & Field) : 3-5 years Experience in retail, electronics, or e-commerce preferred
• Educational Qualification: Graduate
• Bachelors Degree in Business Administration/Marketing or Equivalent
• Skills & Abilities:
• Strong storyteller with a commercial mindset,
• Organised, proactive and comfortable taking ownership. Attention to detail is a must.