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Job Description
Sheopals, a leading Ayurvedic & Health-Wellness D2C brand, is hiring a PPC Ads Manager with strong hands-on experience in Meta Ads, Google Ads, and Native Ads (Taboola, MGID, TrafficStars, ExoClick). The ideal candidate must be performance-driven and capable of scaling high-budget campaigns profitably within the Ayurvedic/health & wellness or Nutraceuticals niche.
Key Responsibilities
- Strong expertise in Lead Generation campaigns
- Manage & optimize Google Search, Display, PMax, YouTube -Run high-ROI Meta Ads (Facebook/Instagram)
- Execute & scale Native Ads: Taboola, MGID, RevContent, TrafficStars, ExoClick
- Create & test landing pages, funnels & creative
- Daily monitoring of CAC, ROAS, CTR, CPC & conversions
- Handle ad budgets of ₹50k – ₹3L/day -Improve quality of leads & drive revenue growth
- Report performance insights to management
Required Skills
4–7 yrs experience in performance marketing Strong knowledge of Meta, Google & Native networks (Mandatory) Experience in high-volume D2C/eCommerce campaigns Good understanding of pixels, tracking, GTM, UTMs Strong analytical & Excel skills Experience with adult/native traffic (TrafficStars/ExoClick) is a plus
Preferred Industry
Candidates current or last company must be from Ayurveda / Wellness / Nutraceutical
Skills
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