Lead-Brand Marketing

Lead - Brand Marketing-INTUNE (Value Format)

This role will oversee brand strategy, communication planning, Go‑To‑Market (GTM) execution, and creative development across consumer touchpoints. The candidate should have strong expertise in brand building, project management, consumer engagement, digital platforms, and agency collaboration.

Key Responsibilities

Brand Strategy & Communication

• Define and implement brand communication strategy aligned with business goals
• Maintain brand identity, visual language, and tone across channels
• Develop integrated communication plans across retail, digital, social, PR, CRM, influencer, events, and e‑commerce
• Competitive Benchmarking & Strategic Analysis
• Ensure alignment with partner brand guidelines
• Use market insights and trends to strengthen brand positioning
• Build annual and quarterly communication calendars

Go‑To‑Market (GTM) Leadership

• Lead GTM planning and execution for campaigns, launches, and collaborations
• Drive integrated launches across online and offline channels
• Partner with internal teams for smooth execution across retail, digital, merchandising, VM, operations, CRM, and e‑commerce
• Track campaign performance and business impact

Creative & Content Leadership

• Guide development of creative campaigns and brand narratives
• Oversee production of digital campaigns, videos, social content, in‑store branding, PR, and influencer collaborations
• Ensure communication reflects brand aesthetics and consistency
• Explore new formats and engagement strategies

Cross‑Functional Project Management

• Manage marketing projects across multiple teams and timelines
• Collaborate with Marketing, Buying, E‑commerce, Retail Operations, CRM, Design, Finance, and Leadership
• Create project plans, workflows, and governance mechanisms
• Drive accountability and timely execution

Agency & Partner Management

• Manage relationships with creative, digital, media, PR, and influencer agencies
• Provide clear briefs and strategic direction
• Evaluate concepts and ensure quality execution
• Monitor agency performance against KPIs, timelines, and budgets

Skills & Experience

• 12–15 years of experience in Brand Communication, Marketing, or Corporate Communication
• Strong background in integrated marketing and GTM strategy
• Proven cross‑functional project management skills
• Experience in retail, fashion, beauty, luxury, or lifestyle industries preferred
• MBA in Marketing, Communications, Fashion Management, or Masters in Fashion Communication preferred