Meta Ads Specialist

• Plan, execute, and manage paid advertising campaigns primarily on Meta Ads Manager (Facebook & Instagram).
• Develop and implement lead generation and conversion-focused advertising strategies.
• Create, manage, and optimise Meta ad campaigns to achieve business objectives.
• Monitor campaign performance, including CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, audience targeting, ad copies, and campaign strategies.
• Identify and target relevant audiences through interest-based, custom, and lookalike audiences.
• Manage daily and monthly advertising budgets effectively.
• Analyse campaign reports and provide actionable insights to improve performance.
• Coordinate with the creative team for high-performing ad creatives, videos, reels, and copies.
• Monitor lead quality and work closely with the sales team to improve lead conversion.
• Stay updated with Meta advertising policies, algorithm changes, and digital marketing trends.

Preferred candidate profile

A candidate who is analytical, creative, performance-driven, and capable of independently handling Meta advertising campaigns with a focus on generating quality leads and business growth

Perks and benefits

PF