Marketing Executive

Hello,

Greetings of the day !!!

We are pleased to share more information about the Marketing Executive - Coordination & Execution position at Shree Additives Pharma & Food Pvt Ltd,

Brief Note about us:-

Shree Additives is a leading manufacturer of specialty spice blends and seasoning solutions, primarily serving the B2B food and dairy industry. We partner with reputed national and multinational brands to deliver customized, high-quality ingredient solutions. With consistent growth over the last five years, we are expanding into advanced manufacturing and R&D facilities in Ahmedabad. Guided by a strong vision and a people-first philosophy, we aim to become one of Indias top specialty ingredient suppliers.

Position :- Marketing Executive - Coordination & Execution

Location :- Santej, Gujarat

Timing :- 9 am to 6 pm

Experience:- 0-3 years

• Marketing coordination / B2B marketing support
• Experience in trade show coordination preferred

:-

Role Objective:

To ensure seamless coordination and execution of marketing activities by acting as the central bridge between:

• External Marketing Strategist
• Creative / Social Media / Design Agencies
• Internal Teams (Sales, NPD, QA, Operations)
• Trade Show Vendors & Fabricators

The role exists to:

• Bring execution discipline and follow-through to marketing initiatives
• Improve lead capture and qualification post trade shows
• Ensure timely availability of content, access, and internal inputs
• Release senior leadership bandwidth currently handling marketing coordination

Role Boundaries Included in Role

• Coordination & execution of marketing initiatives
• Trade show planning support & lead management
• Internal content follow-ups
• Vendor and agency coordination
• Marketing documentation & reporting
• Lead screening & structured handover to Sales Head

Not Included in Role

• Marketing strategy creation (handled by external strategist)
• Creative design work (handled by agencies)
• Direct sales closure
• Budget approval authority

Job description:-

A. Marketing Strategy Coordination

1. Coordinate with the external marketing strategist for:

• Monthly content calendar execution
• Campaign implementation timelines
• Exhibition plans
• Product promotion priorities

2. Collect required inputs from:

• NPD (new product developments, innovations)
• Sales (customer success stories, market feedback)
• QA (certifications, compliance updates)
• Operations (capacity, expansion updates)

3. Ensure timely sharing of:

• Access credentials
• Brand assets
• Product photos
• Technical data sheets (as approved)

B. Agency & Vendor Coordination

1. Coordinate with:

• Graphic design agency
• Social media management agency
• Booth fabricators
• Printing vendors

2. Track:

• Artwork approvals
• Booth layout approvals
• Timeline adherence
• Deliverables against scope

3. Maintain:

• Marketing asset repository
• Artwork version control
• Updated brand material database

C. Trade Show Management Support

1. Pre-Event:

• Coordinate booth design execution
• Liaise with fabricator and graphic designer
• Ensure product samples are ready
• Prepare brochures, standees, product sheets
• Coordinate logistics with internal teams

2. During Event:

• Support team on-site
• Ensure lead capture process is followed
• Track meeting schedules

3. Post-Event:

• Collate all leads
• Categorize leads (Hot / Warm / Exploratory)
• Assess potential (company size, category relevance, geography)
• Prepare structured lead sheet
• Submit to Sales Head within defined timeline
• Track follow-up status with sales team

D. Lead Assessment & Reporting

1. Develop structured lead qualification template including:

• Category fit
• Estimated business size
• Urgency
• Decision-maker level
• Export vs domestic opportunity

2. Prepare:

• Monthly marketing activity report
• Campaign execution tracker
• Trade show ROI summary
• Lead conversion tracking summary

E. Internal Alignment & Follow-Up

1. Conduct weekly internal marketing coordination call.

2. Ensure marketing commitments are delivered on time.

3. Escalate delays to reporting manager.

4. Maintain documented action tracker.

Skills & Competencies Required Technical

• Strong Excel & reporting capability
• CRM familiarity (preferred)
• Basic understanding of B2B marketing
• Event coordination experience

Behavioural

• High follow-through discipline
• Structured communicator
• Strong ownership mindset
• Ability to chase internal stakeholders respectfully
• Detail oriented
• Deadline driven

Interested candidate, kindly share cv on shivyani@shreeadditives.com/ 70911 93397.