Academic Counsellor

Academic Counsellor (Admissions)

JOB DESCRIPTION

Position: Academic Counsellor-Admissions

Department: Admissions & Outreach

Function: Student Recruitment & Admission

Location: SGT University, Gurugram

Reporting To: Team Leader

Employment Type: Full-Time

Key Roles & Responsibilities

A. Student Counselling & Admission Conversion

• Counsel prospective students and parents through telephonic, face-to-face and virtual interactions.
• Understand students' academic backgrounds, interests, career aspirations and programme preferences.
• Provide detailed and accurate information about academic programmes, eligibility criteria, fee structures, scholarships and admission procedures.
• Guide students in selecting appropriate programmes based on their interests and career objectives.
• Convert prospective enquiries into applications and confirmed admissions.
• Conduct campus visits and coordinate student/parent counselling sessions wherever required.

Lead Management & Follow-ups

• Handle admission enquiries received through calls, digital platforms, walk-ins, campaigns and other sources.
• Ensure timely follow-up with prospective students and parents.
• Maintain regular communication with prospective candidates throughout the admission journey.
• Track lead status, counselling outcomes, application progress and admission conversions.
• Ensure that no prospective student enquiry remains unattended.

Admission Process Coordination

• Assist students with application forms, document requirements and admission formalities.
• Coordinate with relevant academic departments and admission teams for programme-related clarifications.
• Facilitate smooth coordination between students, parents and internal stakeholders.
• Ensure accurate information and documentation throughout the admission process.

Target Achievement & MIS

• Achieve assigned daily, weekly and monthly counselling and admission conversion targets.
• Maintain accurate records of enquiries, follow-ups, applications and confirmed admissions.
• Prepare daily activity reports and admission conversion updates.
• Monitor follow-up pipelines and identify potential admission opportunities.
• Contribute to improving lead conversion and overall admission performance.

Student Experience & Relationship Management

• Maintain professional and courteous relationships with students and parents.
• Handle queries, concerns and objections patiently and effectively.
• Resolve routine admission-related issues through appropriate coordination.
• Ensure a positive and transparent counselling experience.

Essential Skills & Competencies

• Excellent Communication Skills: Outstanding verbal communication in English and Hindi, with clear pronunciation, fluency and confidence.
• Neutral Accent: Clear and professional communication without strong regional language influence or noticeable mother-tongue interference (MTI).
• Professional Presentation: Well-groomed, presentable, confident and professional personality with appropriate interpersonal etiquette.
• Counselling Skills: Ability to understand student requirements and provide appropriate academic and career guidance.
• Persuasion & Conversion: Strong ability to influence, convince and convert prospective students through ethical counselling.
• Positive Attitude: Enthusiastic, approachable, solution-oriented and student-centric approach.
• Problem-Solving: Ability to handle objections, difficult conversations and unexpected situations effectively.
• Interpersonal Skills: Ability to build trust and establish effective relationships with students, parents and colleagues.
• Target Orientation: Strong commitment towards achieving individual and team admission targets.
• Time Management: Ability to manage multiple enquiries, follow-ups and counselling sessions efficiently.
• Computer Proficiency: Working knowledge of MS Office, particularly Excel, email and CRM/lead management systems.

Educational Qualification

• Graduate in any discipline from a recognised university.
• Postgraduate qualification in Management, Education, Psychology, Communication or related fields will be an added advantage.

Experience

• Minimum 3 to 8 years of relevant experience in academic counselling, student admissions, education sales or university/college admission operations.
• Experience in higher education, universities, professional courses or educational institutions will be preferred.
• Candidates with a proven track record of achieving admission/enrolment targets will be given preference.

Other Requirements

• Must be flexible to work on weekends, holidays and extended hours during peak admission periods, as per the admission calendar and operational requirements.
• Willingness to participate in admission campaigns, open houses, education fairs and other promotional activities.
• Ability to work in a fast-paced, target-driven environment.
• Must demonstrate professional conduct, punctuality and accountability.