Account Based Marketing Manager

Job description:

Senior Account-Based Marketing Manager (ABM).

About Company:

• Shivrai Technologies Pvt. Ltd. is an AgriTech Software and Agri-Intelligence company involved in development of FarmERP Future ready smart Agriculture ERP platform.
• We are pioneers in digitizing agriculture since 2001 and have 20+ years of strong experience in Tech powering agribusinesses.
• This smart ERP offers digital transformation for any agribusiness achieving improvement in 3Ps Productivity, Profitability and Predictability.
• FarmGyan is our AI, ML, based predictive intelligence offering.
• FarmERP is a Smart Agriculture ERP platform being used globally in the Agri industry for procurement, processing, supply chain, financial management and data driven analytics.
• This highly scalable, configurable, and future ready software platform helps stakeholders to practice Digital Agriculture 4.0 to achieve profitable and sustainable agribusiness.
• FarmERP is being practiced over 800,000 Acres of farmland in more than 30+ countries, it is a single digital platform which serves various agriculture industry segments.

Job Summary

As a Senior ABM Manager, you will be responsible for identifying, targeting, and converting high-value B2B accounts that align with our ideal customer profile.

This is a strategic, hands-on role requiring strong experience in sourcing leads, orchestrating personalized outreach, create personalized demos, nurturing enterprise prospects through multichannel campaigns and convert them into paying customers.

You will work closely with cross-functional teams including pre-sales, sales, product, and digital marketing to design and execute entire ABM sales that drive pipeline acceleration and revenue growth.

Key Responsibilities

Account Targeting & Sourcing

• Source high-quality leads using tools like Zoom Info, Apollo.io, Clay, and LinkedIn Sales Navigator etc.
• Enrich contact and company data to build a high-potential ABM target list.

Outreach & Campaign Execution

• Plan and execute personalized email sequences, LinkedIn campaigns, and multi-touch outreach strategies.
• Collaborate with marketing and product teams to tailor messaging based on industry, buyer persona, and customer pain points.

Pipeline Generation & Revenue Enablement

• Own the end-to-end funnel for ABM from account engagement to qualification of SQL to proposal building to following up.
• Drive outreach strategies that result in booked meetings, demos, and high-quality pipeline.

Performance Measurement & Optimization

• Track ABM campaign performance using CRM and analytics tools; report on KPIs like weekly outreach volume, meeting/demo rate, Demo to conversion rate, and sales conversion cycle.
• Continuously A/B test messaging, sequences, and offers to optimize response and conversion rates.
• Analyze buying signals and intent data to prioritize high-potential accounts.

Preferred Qualifications

• 6+ years of B2B marketing experience with at least 3 years in an ABM or outbound demand generation role.
• Proven success in sourcing, engaging, and converting B2B software clients, preferably in AgriTech or SaaS.
• Deep familiarity with ZoomInfo, Apollo.io, Clay, and email marketing & automation platforms (like Lemlist, Instantly, Mailshake, or HubSpot).
• Strong understanding of account intelligence, lead scoring, and ICP development.
• Excellent communication, copywriting, and personalization skills.
• Data-driven mindset with experience using analytics tools to measure campaign effectiveness.
• Bachelors or Masters degree in Business, Marketing, or related field.

Role: Enterprise & B2B Sales Other.

Industry Type: Software Product.

Department: Marketing.

Employment Type: Full Time, Permanent.