Content Writer

Role & responsibilities

• Create engaging content for social media, websites, blogs, email campaigns, and advertisements.
• Develop marketing copy for bus services, promotional offers, and brand campaigns.
• Write creative captions, taglines, and promotional content for digital marketing initiatives.
• Collaborate with the marketing and design teams to develop content for campaigns and creatives.
• Ensure consistent brand voice, quality, grammar, and accuracy across all communication channels.
• Research industry trends, customer preferences, and competitor activities.
• Optimize website and blog content using basic SEO practices.
• Review content performance and suggest improvements to increase engagement and reach.

Preferred candidate profile