Dynamic Pricing Executive

Role & responsibilities

1. Regional Fare Strategy
• Set and revise base, weekend, festival and lean-period fares within approved pricing bands.
• Build seat-wise fare ladders to achieve the targeted trip-level average realisation.
2. Market Intelligence & Fare Response
• Maintain a structured market benchmark covering competitor fares, bus types, timings, ratings and seat availability.
• Analyse market movements and convert them into timely pricing decisions.
3. Route-Level Profitability
• Track collection per trip against cost per trip.
• Identify loss-making services at an early stage.
• Recommend corrective actions such as fare revision, timing change, route extension, curtailment or service withdrawal.
4. Demand Reading & Dynamic Pricing
• Compare booking pace with the same period of the previous month and previous year.
• Adjust fares according to demand and booking pace while seats are still sellable.
• Manage inventory release and holding based on sector-level demand.
5. New Route & Special Service Pricing
• Develop the initial pricing structure for new routes, including break-even per seat, competitor benchmark and launch fare ladder.
• Analyse demand and recommend the appropriate terminating point for new services.
• Prepare pricing strategies for special and additional services.
6. Management Review & Analysis
• Prepare service-wise revenue, cost, occupancy and realisation reviews.
• Analyse route and service performance and provide data-backed recommendations to management.
• Respond to management queries with accurate figures and clear analysis.
• Recommend whether a service should continue, be revised or be discontinued based on commercial performance.
7. OTA Performance & Visibility
• Coordinate with OTA account managers to improve platform performance.
• Monitor ratings, cancellation performance, listing quality, promotions and search visibility.
• Identify and resolve issues affecting service visibility and sales performance.
8. Team Supervision & Quality Control
• Allocate routes and responsibilities to Pricing Executives.
• Review daily fare updation, market tracking and pricing decisions.
• Train and guide team members on pricing logic, market analysis and revenue optimisation.
• Ensure accuracy and adherence to the pricing process.
9. Cross-Functional Coordination
• Coordinate with Operations regarding cancellations, route changes and bus-type changes.
• Work with Finance on collection and cost reconciliation.
• Coordinate with Marketing on offers, promotions and campaign pricing.
• Ensure timely communication and implementation of pricing decisions.

Preferred candidate profile

1. Revenue Management 1–6 years of experience in pricing, revenue management or yield management.
2. Dynamic Pricing – Strong ability to establish and defend fare bands based on demand and market conditions.
3. Analytical Depth – Ability to convert booking, occupancy, revenue and cost data into clear pricing decisions.
4. Advanced Excel / Google Sheets – Strong knowledge of cost-per-trip, break-even, revenue and profitability models.
5. Commercial Judgement – Ability to support and defend pricing or route decisions with relevant data and numbers.
6. People Management – Ability to allocate work, review team performance and develop junior team members.
7. Reporting & Presentation – Ability to prepare clear management reports and present data-driven recommendations.
8. Decision-Making Under Pressure – Ability to take timely commercial decisions during peak season and high-demand periods.
9. Market Understanding – Strong understanding of travel demand, seasonality, competitor behaviour and route economics.

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