SIB Infotech - Digital Marketing Manager

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The Digital Marketing Manager is responsible for developing, implementing, and managing integrated marketing strategies to enhance brand equity, drive measurable growth, and ensure consistency across all client projects.

This role requires creativity, strategic thinking, digital expertise, and strong leadership skills to position the brand effectively in the market while leading cross-functional teams for execution.

Key Responsibilities:

• Develop and execute brand strategies, positioning, and messaging to achieve business and client goals.
• Conduct market research, consumer insights, and competitor analysis to identify opportunities and trends.
• Manage brand campaigns across digital, print, and offline channels to ensure consistent brand voice and identity.
• Collaborate with product, sales, and design teams to align brand activities with company objectives.
• Oversee and guide all kinds of SEO activities required to achieve rankings and monitoring the results regularly.
• Plan and execute and oversee social media strategies across all platforms.
• Plan and execute and oversee paid media campaigns across Google, Meta ads and other performance marketing channels.
• Oversee content creation, advertising, PR, and promotional activities to enhance brand visibility.
• Ensure brand guidelines are followed across all platform.
• Work closely with external agencies, vendors, and media partners to execute brand campaigns.
• Drive innovation in marketing strategies to strengthen brand engagement and customer loyalty.

Requirements:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Proven experience (3-7 years) in brand management, marketing, or similar roles.

• Strong understanding of market research, consumer behavior, and brand positioning.
• Strong understanding of SEO, paid media, social media strategy and digital analytics.
• Excellent communication, presentation, and leadership skills.
• Proficiency in digital marketing tools, analytics, and campaign management.
• Creative mindset with the ability to think strategically and execute effectively.
• Strong project management and organizational skills.