BharatPe - Assistant Brand Manager

Role & Responsibilities

Functional Expertise

• Conceptualize marketing campaigns, engagement plan, and GTMs for products/features
• Scope out and execute brand partnerships - KOLs, B2B collaborations etc.
• Manage internal stakeholders to align key business priorities and resource bandwidth with the creative director

Problem Solving:

• Support growth and performance marketing to deliver monthly business numbers
• Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team members

Interaction:

• Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams
• Cross-functional collaboration for successful implementations and leading marketing initiatives

Preferred candidate profile

• A keen eye for aesthetics and details, excellent in translating business requirements to creative brief

• Proficiency in Office Suite (Excel, PPT, Word) and marketing operation tools (such as Clevertap, Metabase, JIRA, Figma, etc.

• Excellent Communication and problem-solving aptitude.

• Ability to work methodically and meet deadlines while working on team projects.

• Well acquainted with Gen-AI tools (ChatGPT, Gemini, etc.) and prompt writing