Digital Marketing Manager

Digital Marketing Manager (Content & Brand)

Blockline Innovations Private Limited | Full-time | Vapi, Gujarat, India (On-site OR remote)

Company Description

Blockline Innovations Private Limited is building core infrastructure for the next generation of decentralized finance and blockchain analytics. Our mission is to provide highly accurate data, operational independence, and robust compliance analytics to institutional Web3 participants. Our flagship platform, Nodestors, is powered by proprietary full nodes that eliminate third-party data dependencies and ensure internal self-reliance. This infrastructure enables advanced wallet intelligence and helps clients navigate complex blockchain compliance requirements with confidence.

Role Description

You will own our content and digital presence, building brand awareness and credibility with the Web3 and institutional finance audience. The core of the role is research-led content: youll turn blockchain topics into accurate, well-written material and distribute it across every channel.

Responsibilities

• Research blockchain, on-chain analytics, DeFi, market structure and regulation, and write education blogs, news analysis and thought-leadership pieces for nodestors.com
• Build and run a content calendar with a consistent weekly publishing cadence
• Repurpose each piece across LinkedIn, X (Twitter), Instagram and YouTube (posts, threads, carousels, short videos) and keep the voice consistent
• Manage the companys social channels and grow and engage the audience
• Do on-page SEO and keyword research so the blog drives organic traffic
• Plan and run digital campaigns that generate qualified leads, and track funnel performance
• Analyze web and campaign data, report on KPIs monthly, and refine based on results
• Work with product and sales teams to turn product features into accurate, targeted messaging
• Monitor market and competitor trends
• Make sure all content follows applicable advertising and disclosure rules for digital assets (no price predictions, no investment advice)

Qualifications

• Strong digital marketing skills, with experience planning and executing integrated online campaigns
• Excellent written English and a portfolio of published blockchain, finance or tech content
• Working knowledge of blockchain and Web3 (wallets, nodes, DEX/CEX, on-chain data)
• Social media marketing experience across LinkedIn, X, Instagram and YouTube, plus basic design/video editing (Canva, CapCut or similar)
• Lead generation skills, including designing and optimizing funnels
• Web analytics skills (Google Analytics or similar) to track KPIs and make data-driven decisions
• Strong written and verbal communication
• Ability to work cross-functionally, manage multiple projects and adapt quickly in a fast-moving technology environment

Preferred

• Bachelors degree in Marketing, Business, Communications or a related field
• Prior experience in a digital marketing or growth role
• Familiarity with marketing automation and CRM tools
• Experience marketing to B2B or institutional audiences

Hiring process

• Application → writing task (600-word blockchain explainer) and twitter and LinkedIn post about it →Design a script for youtube blockchain explainer video → interview with the founders → offer

Compensation

1.5-2.5 LPA

Applicant privacy

Blockline Innovations Private Limited collects the information you submit (such as your name, contact details, resume and work samples) only to evaluate your application and contact you about this role. We do not sell your data. It is shared only with people involved in hiring and with service providers who help us run the process, and it is handled in line with applicable Indian data protection laws. To ask about, correct or delete your data, email [HIDDEN TEXT] .