Performance Marketing Specialist

At Sids Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founders son, Sid, our organization reflects a fathers commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families.

Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sids Farm, we are passionate about ensuring that every product we produce meets the highest standards for you and your loved ones, while also creating a workplace where our employees can thrive and contribute meaningfully.

We are growing like never before, expanding our horizons in Hyderabad, Bangalore,and a few more locations soon. We are a solid family of 500+ employees, and we are looking forward to more Culture Champions to enable every individuals growth story.

Key Responsibilities

• Collaborate with central teams and develop channel-specific performance strategies aligned to quarterly and annual acquisition goals.
• Launch and manage high-volume paid campaigns in Google Ads, Meta Ads and Mo Engage.
• Monitor KPIs (CPA, ROAS, CTR, LTV, CAC) daily; implement A/B tests on creative, audience segments, bidding strategies, and landing pages.
• Present performance reviews, budget forecasts, and optimization roadmaps.
• Partner with creative to develop ad assets that resonate with target audiences and improve lead quality.
• Own a substantial media budget; allocate spend across channels and adjust in real time to maximize ROI.

• 2+ years of hands-on performance marketing experience with proven track record.
• Deep expertise in Google Ads, Meta Ads and Mo Engage Flows.
• Clear communicator who turns data into action.