Sr. Brand Manager - HCP Marketing Gynaec

JOB SUMMARY: As a Brand Manager/Sr. Brand Manager candidate will be responsible to drive the second biggest brand of Signutra and the among the top 3 prescribed brand in the space of Maternal Nutrition

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

1. Formulation of annual marketing strategies, communication development for HCP/Patients
2. Execution Excellence in driving specialty (like Gynae, GP, Dietitians and Pharmacist) activations/engagements
3. Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/ sustainable marketing campaign
4. Build strong scientific relevance for the brand to ensure a distinct identity amongst HCPs
5. Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
6. Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
7. Responsible for the topline and A&P management
8. Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
9. Manage creative agencies, collaborate closely as strategic partners
10. Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources
11. Support and drive sales team in achieving targets and ROI
12. 100% Adherence to Signutra Ethics and Compliance policy

SKILL/EDUCATION/EXPERIENCE:

1. Worked in the brand management/ marketing and managed brand in Gynaecology space
2. Should have strong community marketing experience & community business model know-how
3. Successful track record of establishing new categories/concepts/brands among HCPs and/or patients
4. Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force
5. Experience in sales function will be an added advantage
6. Total desirable experience of 6-9 years in marketing.
7. Strong in product and therapy science.
8. MBA Marketing from reputed Institute will be an added advantage
9. 1-2 years of Pharma sales would be an added advantage