Digital Marketing Executive

Please Note:

This role requires continuous attention to detail and proactive monitoring of online campaigns across all digital platforms. A strong sense of ownership, timely responsiveness, and commitment to campaign performance is expected.

Roles and Responsibilities

• ?Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.
• ?Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.
• ?Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.
• ?Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.
• ?Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.
• ?Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.
• ?Work closely with the web development team to execute landing page optimizations and performance enhancements.
• ?Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.
• ?Set up and manage re-marketingand conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.
• ?Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.
• ?Assist in the development and execution of email marketing campaigns, including list management and A/B testing.
• ?Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.
• ?Run competitor analysis and share monthly performance insights against market benchmarks.
• ?Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.
• ?Ensure alignment of messaging and visuals with brand tone and communication guidelines.
• ?Identify potential new digital marketing platforms or strategies and make data-backed recommendations.
• ?Stay updated with the latest algorithm updates across Google and Meta platforms.
• ?Respond to online reviews, queries, or feedback on digital platforms in collaboration with the student services team.
• ?Ensure digital marketing strategies align with company goals and contribute to lead and conversion targets.