Seo Specialist

Role Purpose

The SEO Specialist owns organic search performance across our clients spanning technical SEO, on-page optimization, and content strategy. This role turns search opportunity into measurable growth: rankings, qualified traffic, and conversions. The standard is not simply "optimized," but genuinely competitive work that outperforms.

• Key Responsibilities
• * Conduct technical SEO audits and resolve the issues holding back rankings.
• * Develop keyword and on-page strategy grounded in real search intent.
• * Direct content production — brief the content pipeline and act as the quality gate on everything it produces.
• * Own organic rankings, traffic, and the conversions that follow.
• Ultimately accountable for: organic growth — rankings, qualified traffic, and content that converts, for each client.

• How We Work
• * We are a small, senior team that works across all clients as one unit — specialists are shared, and collaboration is constant.
• * We run on one standard and one process: shared playbooks, a single delivery pipeline, and clean handoffs. Consistency is how we protect quality.
• * We measure outcomes, not activity. You own your area end to end and are expected to deliver to standard and raise risks early.
• * We use a modern toolset, including AI, to accelerate research and drafting — but the expertise and the standard of the final output are yours.

• Required Skills
• * Demonstrated SEO results across both technical and content SEO — not one at the expense of the other.
• * Fluency with the core toolset: Ahrefs or Semrush, Screaming Frog, Surfer or Frase, Google Search Console, and GA4.
• * The editorial judgment to take a draft from generic to genuinely rank-worthy, and proficiency using AI-assisted tools to speed research and production without lowering quality.
• * A working understanding of how SEO connects to conversions, not just traffic.

• You're a good fit if
• * You've delivered real SEO results and can point to them.
• * You measure yourself by rankings, qualified traffic, and conversions — and you understand intent, not just volume.
• * You hold a high bar for the content that goes out under your direction.
• Preferred: local SEO; digital PR / link building.