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Job Description
Responsibilities
- Formulate and execute marketing strategies to drive high-volume, high-quality inbound leads in a cost-effective manner.
- Create and execute a comprehensive lead nurturing strategy that will help us to engage and convert prospects into customers.
- Develop social media strategies to target specific audiences, such as prospects, existing clients, and churned-out customers, via targeted campaigns.
- Track marketing metrics via dashboards. Analyse the effectiveness of marketing campaigns to influence future courses of action.
- Own online and offline marketing for Simplotel. (Represent Simplotel at trade shows, events, and customer forums).
- Drive partnerships for Simplotel (identify partners/revenue managers, establish communication, present our product to them, and successfully onboard them to collaborate with our clients).
- Excellent analytical and logical skills.
- High-energy individual with a go-getter attitude.
- 3-5 years of experience running B2B marketing (experience at a SaaS company is a plus).
- Great written communication skills.
- MBA + BTech preferred (not mandatory).
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- Comfortable with ambiguity and unpredictable work hours.
- Content marketing (e. g., website copy, blogs, case studies, webinars).
- Online organic channels (SEO, email marketing, social media marketing, and reputation sites such as Software Suggest).
- Inorganic marketing channels are paid channels such as Google SEM.
Skills
Email MarketingMarketing CampaignsMarketing ChannelsMediaOffline MarketingMarketingSocial Media MarketingSeoMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Simplotel offers a cloud based platform for hotels and motels to give their services an online presence and manage their bookings through their web platform. The tools delivered enables growth in direct bookings through the platform, great website design matching the brand of the hotel, cross-platform compatibility for the website, website activity metrics through dashboards for the hotel management and social media integration on the website. MakeMyTrip picked a small minority stake in the company for an undisclosed amount on January 29th, 2015.
Important dates & deadlines?
Application Deadline
04 May 26, 04:22 PM IST
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Marketing Manager
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