Assistant Manager - Performance Marketing

Role Overview:

The Associate Manager - Performance Marketing will be responsible for planning, executing, and optimizing performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital channels. The ideal candidate will be analytical, data-driven, and experienced in running high-ROI digital campaigns.

Key Responsibilities

Campaign Management: Plan, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram) to drive customer acquisition.

Budget Optimization: Allocate and manage marketing budgets effectively to maximize Return on Ad Spend (RoAS) and reduce customer acquisition costs.

Data Analysis & Reporting: Analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio, tracking key metrics such as CAC, LTV, CTR, CPC, and RoAS to drive continuous improvements.

A/B Testing & Optimization: Conduct testing on ad creatives, targeting strategies, and bidding techniques to enhance campaign effectiveness.

Cross-Platform Growth Strategies: Explore and test additional paid media channels, including LinkedIn Ads, Twitter Ads, and affiliate networks to scale digital marketing efforts.

Remarketing & Personalization: Develop retargeting strategies to engage potential users and enhance conversions through personalized ad campaigns.

Collaboration with Creative Teams: Work closely with designers and copywriters to ensure high-quality and engaging ad creatives.

Automation & Process Improvement: Implement marketing automation techniques to enhance efficiency and campaign scalability.

Qualifications & Skills

• Strong hands-on experience in Google Ads & Meta Ads with a proven track record of achieving high RoAS.
• Proficiency in Google Analytics, Google Tag Manager (GTM), Meta Ads Manager, and performance marketing tools.
• Expertise in audience segmentation, bid strategy optimization, and campaign performance tracking.

Ability to analyze data, identify trends, and provide actionable insights.Experience with A/B testing methodologies to optimize campaigns.Strong project management and stakeholder collaboration skills.

Experience with LinkedIn Ads, YouTube Ads, Twitter Ads, and other paid media platforms is a plus.Prior experience in a startup environment is preferred.

Why Join Vyapar?

• Opportunity to scale high-impact marketing campaigns for a rapidly growing SaaS product.
• Work with a high-energy team in a dynamic and fast-paced environment.
• Exposure to large-scale digital marketing budgets and advanced optimization strategies.
• A culture of continuous learning, innovation, and career growth.