Brand Manager

Job Purpose/ Summary*

This role will be responsible to lead initiatives that shape our market positioning, engage customers and boost brand loyalty. Also responsible to analyze market trends, execute brand campaigns

• *
• 1)Develop and implement brand strategies to position our company as a leader in the plastics industry
• 2) Conduct market research to identify trends and opportunities for brand growth
• 3) Create and manage marketing campaigns across various channels, including digital, print, and social media
• 4) Collaborate with internal teams to develop and execute brand initiatives, such as new product launches and promotional activities
• 5) Monitor and analyze brand performance metrics to measure the effectiveness of marketing efforts
• 6) Build and maintain strong relationships with key stakeholders, including customers, suppliers, and industry professionals
• 7) Stay updated on industry trends and competitor activities to identify potential threats or opportunities for the brand

Principal Accountabilities: -

Branding +ATL + Trade Marketing+ Digital Marketing+ Media Planning + Corporate Communication+ Insighting

Key Interactions: -

Cross-Functional Collaboration

Experience: -

8 - 10 Years