Regional Marketing Manager

Role & responsibilities

• Single point of contact In Gujarat Market from Marketing with all products business team & other support functions like operations, admin, HR etc.
• Driving regional marketing activities – Ideation, Execution & Evaluation of local consumer connect initiatives with business teams to improve business productivity, brand awareness & visibility
• Local support to corporate marketing team on successful execution of national marketing campaigns during brand launch, festivals, Pan India activation etc.
• Branch Branding – Installation, maintenance & updating the national/local offerings in the branch. Working closely with Admin, operations & corporate marketing team for rebranding project
• Lead Management – Efficient handling of leads generated from marketing activities to deliver the key matrices
• Regional Associations & tie ups with individuals, organizations to achieve branding & marketing objectives like Car dealer associations, RWA, business unions, Mandis, Panchayats, media channels etc.
• Create Branding opportunity for paid/permanent co-branding/visibility options in the region

Conduct regularly to check on the brand health & create content and communication basis learning from the survey

Preferred candidate profile

• Minimum 5-8 years of experience in Branding and Marketing ,preferably in NBFC or financial services,
• Proven experience in in handling regional marketing activities and managing a team.
• Experience in developing and executing marketing strategies to achieve business targets.
• Excellent communication , negotiation and team management skills.