Regional Lead - Horeca/B2B Sales - Coffee Machines - South/North

Regional Lead - South (Horeca/B2B Sales) for a retail firm (premium coffee machines) in Bangalore/ Delhi NCR

Key Responsibilities:

1. Sales Execution & Target Achievement:

• Achieve monthly and quarterly sales targets across the South region.
• Identify and onboard new HoReCa accounts including hotels, restaurants, cafs, QSRs, and catering businesses.
• Drive professional coffee machine placements and product penetration.
• Maximize product sales through strategic pitching and upselling.

2. Market Development & Expansion:

• Map the HoReCa ecosystem across South India to identify growth clusters.
• Conduct regular market visits to build brand visibility and strengthen customer connect.
• Track competitor activities and provide insights for strategic decisions.

3. Client Relationship Management:

• Build and maintain strong client relationships to support long-term business.
• Understand customer needs and provide suitable product and machine solutions.
• Ensure high service standards and coordinate with internal teams for smooth operations.

4. Operations & Coordination:

• Work closely with supply chain for timely deliveries and inventory planning.
• Coordinate with marketing for regional activities, sampling, and promotions.
• Support machine installation, training, and service coordination as required.

5. Reporting & Analytics:

• Maintain updated records of leads, pipelines, placements, and closures.
• Provide weekly sales reports, forecasts, and performance tracking.
• Use CRM tools to ensure data accuracy and transparency.

Qualifications & Skills:

• Degree in Business, Sales, Marketing, Hospitality, or related field.
• Should have experience in HoReCa B2B sales (Food & Beverage or Coffee preferred).
• Strong understanding of the HoReCa landscape in South India.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently and manage field operations across multiple cities.
• Proficiency in CRM and basic sales reporting tools.
• Target-driven mindset with strong execution capability.