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Job Description
- Lead, plan & execute CRM engagement roadmap for the compnay to drive short term and long term business goals
- Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour,
- Lead strategic planning, forecasting and goal-setting across channels to drive retention
- Own insight generation, analysis and performance measurement with a focus on
business
- Collaborate with performance, product, and tech teams for funnel optimization
- Analyze customer behavior and run A/B tests for messaging, offers, and timing
- Own CRM dashboards and reporting on retention metrics
- Leverage AI in CLM to improve creative, copy and segment strategy to improve
Must Haves
Looking to get Placed? Try our Placement Guarantee Plan
- 5-7 years of performance and retention marketing experience
- Experience using data and metrics to drive CRM improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience with customer segmentation, profiling, and targeting
- Prior experience in direct-to-consumer (DTC) or Retail E-commerce
- Experience working with tools like Clevertap, MoEngage, WebEngage
- Bachelors degree in marketing, business administration, or a related field MBA preferred
Skills
OptimizationMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Important dates & deadlines?
Application Deadline
02 Aug 26, 02:34 PM IST
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