Retention Growth Marketing

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 weeks ago
5-7 years
Gurugram, Haryana
work from office

Posted: 2 weeks ago
|
Applicants: 98+
Job Description
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Job Description

Key Responsibilities
  • Lead, plan & execute CRM engagement roadmap for the compnay to drive short term and long term business goals
  • Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour,
frequency and churn management
  • Lead strategic planning, forecasting and goal-setting across channels to drive retention
goal
  • Own insight generation, analysis and performance measurement with a focus on
retention metrics ensuring learnings translate into scalable best practices across lines of
business
  • Collaborate with performance, product, and tech teams for funnel optimization
  • Analyze customer behavior and run A/B tests for messaging, offers, and timing
  • Own CRM dashboards and reporting on retention metrics
  • Leverage AI in CLM to improve creative, copy and segment strategy to improve
conversion and engagement metrics
Must Haves

Looking to get Placed? Try our Placement Guarantee Plan


  • 5-7 years of performance and retention marketing experience
  • Experience using data and metrics to drive CRM improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience with customer segmentation, profiling, and targeting
  • Prior experience in direct-to-consumer (DTC) or Retail E-commerce
  • Experience working with tools like Clevertap, MoEngage, WebEngage
  • Bachelors degree in marketing, business administration, or a related field MBA preferred
Skills: retention marketing,e commerce,clevertap,crm improvement

Skills

OptimizationMarketing

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About Company

Skill-Lync is transforming engineering education by building an ecosystem that up-skills engineers to help them pursue their dream careers. We partner with industry experts to create skill-based courses that students can take online. With us, they learn industry-relevant concepts, build projects, and get personalized feedback from experts. We are creating a generation of well-rounded engineers who have the technical depth and the right problem-solving skills to drive innovation.

Important dates & deadlines?

Application Deadline

02 Aug 26, 02:34 PM IST

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Retention Growth Marketing

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