Head - Sports Marketing & Partnerships

Company Description

SkyBlue Group, founded in Malaysia and headquartered in Dubai, is a global enterprise with operations across Malaysia, the UAE, India, and Nigeria. With over 18 years of experience, the group specializes in OOH and DOOH advertising, transit media and in-film brand integrations, Its flagship arm, SkyBlue Media, is a leading media operator in Malaysia and a key partner of Dubais Roads and Transport Authority (RTA), managing 1,400+ advertising touchpoints. SkyBlue Cinematix, the entertainment division, excels in strategic brand integrations in films and OTT platforms, delivering impactful, story-driven brand experiences worldwide.

Role Description

This is a full-time, on-site role based in Mumbai. The role involves developing and implementing sports marketing strategies, establishing and nurturing key partnerships, identifying sponsorship opportunities, and overseeing brand activations. Leading a team, the individual is expected to create and execute innovative campaigns that drive brand awareness, engage target audiences, and maximize ROI for sports-related marketing initiatives. This is a market-building + revenue ownership role, not a standard sales or marketing position.

Core Responsibilities

• Own and drive all commercial revenue generation in India
• Identify, pitch, negotiate, and close strategic brand partnerships
• Develop naming rights and integrated sponsorship opportunities
• Build long-term relationships with brands, agencies, and media partners
• Define and execute the India market entry and growth strategy
• Work closely with global team to localise the Clubs commercial approach

Ideal Candidate Profile

We are looking for a senior professional with:

• 8–15 years experience in sports marketing / sponsorship sales / brand partnerships
• Strong track record of closing high-value deals in sports/media/entertainment
• Deep understanding of the Indian sports sponsorship ecosystem
• Existing relationships across CMOs, media agencies, and brand decision-makers
• Experience from sports agencies, leagues, clubs, broadcasters, or brand-side sponsorship teams

Key Expectations

• Strong commercial deal-making capability (not just marketing execution)
• Ability to build and scale a sports IP in a developing market
• Entrepreneurial mindset with ownership orientation
• Strong storytelling ability for brand ROI in sports
• Network-driven candidate (ability to open doors immediately)

Know more about us, our work and services at

SkyBlue Group – www.skybluegroup.com I SkyBlue Cinematix – www.skybluecinematix.com