Channel Sales Specialist

Location: Kerala, India

Employment Type: Full-time

Workplace Type: On-site / Field-based

Department: Sales & Business Development

SleepSync is a sleep solutions brand focused on delivering better sleep experiences through ergonomically engineered mattresses and innovative sleep products.

As we expand our offline presence across India, we are looking for a results-driven Channel Sales Manager to lead dealer network development, establish strategic retail partnerships, and drive sustainable revenue growth.

The Channel Sales Manager will be responsible for expanding SleepSyncs offline distribution network by identifying, onboarding, and managing mattress dealers, furniture retailers, distributors, and other channel partners.

The ideal candidate will have strong B2B sales experience, excellent negotiation skills, and the ability to develop new markets, build long-term business relationships, and achieve ambitious sales targets.

• Identify and onboard mattress dealers, furniture retailers, distributors, and potential retail partners.
• Develop and execute strategies to expand SleepSyncs dealer network across assigned territories.
• Identify high-potential markets and create territory-wise expansion plans.
• Build strategic partnerships with established retailers and regional distributors.
• Negotiate dealer margins, commercial terms, and partnership agreements within company guidelines.

• Achieve monthly, quarterly, and annual channel sales targets.
• Develop sales strategies to increase product placements, dealer orders, and market penetration.
• Generate new business opportunities through market visits, networking, and direct B2B outreach.
• Drive repeat orders and improve revenue from existing channel partners.
• Monitor sales performance and implement action plans to address gaps.

• Build and maintain strong relationships with dealers and distribution partners.
• Conduct regular market visits to review sales performance and identify growth opportunities.
• Train dealer sales teams on SleepSync products, product differentiation, and selling techniques.
• Support channel partners with product information, promotional materials, and sales initiatives.
• Coordinate with internal teams to resolve partner issues and ensure timely order fulfilment.

• Analyse competitor brands, product offerings, pricing, margins, and distribution strategies.
• Identify new business opportunities and emerging retail markets.
• Gather market feedback to improve product positioning and channel strategies.
• Recommend territory-specific initiatives to increase SleepSyncs visibility and sales.

• Prepare territory-wise sales plans, forecasts, and business development reports.
• Maintain an updated pipeline of prospective dealers and channel partners.
• Track dealer-wise sales, repeat orders, outstanding payments, and target achievement.
• Provide regular reports on market visits, competitor activities, and channel performance.
• Collaborate with marketing, finance, logistics, and operations teams to support business growth.

• Bachelors degree in Business Administration, Marketing, or a related field preferred.
• 3–6 years of experience in channel sales, B2B sales, distribution, or dealer network development preferred.
• Experience in mattresses, furniture, home furnishings, consumer durables, or related industries will be an advantage.
• Proven ability to acquire new channel partners and achieve sales targets.
• Strong negotiation, communication, and relationship management skills.
• Ability to analyse sales data and develop actionable territory plans.
• Proficiency in MS Excel, sales reporting, and CRM tools.
• Willingness to travel extensively within assigned territories.
• Fluency in Malayalam and English; additional regional languages are an advantage.

• Number of new channel partners onboarded.
• Monthly and quarterly channel sales revenue.
• Number of active and productive dealers.
• Dealer repeat-order rate and revenue growth.
• Territory-wise market expansion.
• Sales target achievement and pipeline conversion.
• Dealer retention and payment collection performance.

• Competitive salary with performance-based incentives.
• Opportunity to lead offline market expansion for a growing sleep solutions brand.
• A performance-driven work environment.
• Career growth opportunities as SleepSync expands its retail and distribution network.

Interested candidates can apply through LinkedIn with their updated resume.

Join SleepSync and help build a stronger retail network for better sleep across India.