AGM Marketing

Job Role - AGM Marketing

Location Jaipur

Job Responsibility:

Role Overview

We are seeking a dynamic and results-driven Marketing Manager to lead and execute comprehensive 360 marketing strategies. The ideal candidate will be responsible for driving brand visibility, store footfall, revenue growth, and successful product launches through integrated ATL, BTL, and digital marketing initiatives. This role requires strong leadership, agency management expertise, and cross-functional collaboration skills.

Key Responsibilities

1. 360 Marketing Strategy Execution

• Develop and implement integrated marketing strategies across ATL, BTL, and digital platforms.
  
• Ensure brand consistency across all communication channels.
  
• Align marketing strategies with business objectives and revenue targets.
  
• Monitor campaign performance and optimize strategies based on data insights.
  

2. ATL, BTL & Digital Campaign Management

• Plan and execute ATL campaigns (TV, radio, print, outdoor advertising).
  
• Manage BTL activities including events, activations, retail promotions, and local marketing initiatives.
  
• Lead digital campaigns across social media, performance marketing, SEO/SEM, email marketing, and content platforms.
  

3. Store Footfall & Revenue Growth Strategies

• Develop localized marketing initiatives to drive store traffic.
  
• Create and execute promotional strategies to increase conversions and average transaction value.
  
• Collaborate with retail teams to align campaigns with in-store experiences.
  

4. Agency & Cross-Functional Team Management

• Lead and coordinate with creative, media, digital, and PR agencies.
  
• Manage internal stakeholders including sales, operations, merchandising, and finance teams.
  
• Oversee campaign timelines, budgets, and deliverables.
  

5. Product Launches & Promotional Campaigns

• Plan and execute go-to-market strategies for new product launches.
  
• Develop promotional calendars aligned with seasonal and festive opportunities.
  
• Coordinate launch events, influencer collaborations, and media outreach.
  .

Interested Candidates can drop their cv's at nishas@smart-source.in

Regards

Nisha Singh

Smart Source