Senior Manager - Campaign Analytics

We are urgently looking for Senior Manager Campaign analytics -Top Brand in Mumbai.

Experience: 7+yrs.

Education: Bachelors or masters degree in business Analytics, Data Science, Information Systems, or a related field.

KEY DUTIES AND RESPONSIBILITIES:

- Campaign Analytics: Analyze data from various marketing campaigns to assess performance, identify trends, and provide actionable insights.

- Use advanced analytical techniques to evaluate campaign effectiveness.

- Reporting: Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value.

- Present findings to stakeholders in a clear and concise manner.

- Process Improvements: Identify opportunities for process improvements in campaign execution and reporting.

- Develop and implement strategies to optimize campaign workflows and enhance efficiency.

- Collaboration: Work closely with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy.

- Collaborate with cross-functional teams to support integrated marketing efforts.

- Data Management: Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets.

- Ensure data accuracy and integrity in all analyses.

- KPI Tracking: Define and track key performance indicators (KPIs) to measure the impact of marketing initiatives.

- Continuously monitor and report on KPIs to drive data-driven decision-making.

PREFERRED EXPERIENCE:

- Minimum of 6 to 7 years of experience in marketing analytics, with a strong focus on campaign analysis and reporting.

- Proficiency with data analysis and reporting tools (e., SQL, Tableau, Excel, Salesforce, Clevertap, Moengage).

- Strong analytical skills and attention to detail, with the ability to interpret complex data and provide actionable insights.

- Excellent communication skills, with the ability to present complex information clearly and effectively to stakeholders at all levels.

- Proven track record of identifying and implementing process improvements in marketing campaigns.

- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.