Performance Marketer

Company Description Sleek Communications provides design thinking-based and technology-driven services focused on digital product innovation, customer experience management, and digital transformation. The company collaborates with clients to build impactful digital products and experiences that drive measurable business outcomes. Teams at Sleek Communications work at the intersection of strategy, design, and technology to solve complex customer and business challenges. Applicants can expect a dynamic environment that values experimentation, data-driven decisions, and continuous improvement.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue. Day-to-day tasks include managing paid search and social campaigns, monitoring performance metrics, running A/B tests, and refining targeting and creatives based on data insights. The role involves collaborating with design, product, and content teams to align marketing initiatives with broader business goals, as well as preparing regular performance reports and recommendations. This is a full-time, on-site role based in Ahmedabad.

Qualifications

• Strong skills in performance marketing, including paid search (SEM), paid social, display advertising, and remarketing.
• Proficiency in analytics and optimization tools, such as Google Analytics, Google Ads, Meta Ads Manager, and A/B testing platforms.
• Ability to develop data-driven campaign strategies, set measurable goals, and interpret key metrics (CPC, CPA, ROAS, CTR, conversion rate).
• Experience collaborating with cross-functional teams to create effective ad creatives, landing pages, and customer journeys.
• Solid understanding of digital marketing fundamentals, including tracking, attribution models, audience segmentation, and funnel optimization.
• Strong written and verbal communication skills, with the ability to present insights and recommendations clearly to stakeholders.
• Organized and detail-oriented, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous experience in performance marketing or growth marketing, ideally within a digital or technology-focused organization.