Performance Management Specialist

Senior Performance Marketing Executive

• Location: Viman Nagar - Pune (On-Site)
• Experience: 5+ Years
• Employment type: Full Time
• CTC : 5 LPA to 7 LPA

Key Responsibilities

• Paid Media Management: Plan, launch, manage, and optimize acquisition campaigns across Google Ads and Meta (Facebook & Instagram) to scale customer acquisition while maintaining target CAC and ROAS benchmarks.
• Testing & Optimization: Design and execute A/B tests across ad creatives, copy, landing pages, offers, and audience targeting to continuously improve conversion rates and marketing efficiency.
• Budget Allocation & Forecasting: Manage and allocate advertising budgets across channels based on performance trends, attribution data, and business objectives to maximize blended returns.
• Analytics & Reporting: Monitor and analyze key performance metrics including CAC, ROAS, MER, Conversion Rate, Retention, and CLV using Google Analytics 4 and Looker Studio; present actionable growth insights to leadership.
• Tracking & Attribution: Ensure accurate implementation of conversion tracking, pixels, events, and attribution systems; collaborate with technical teams to troubleshoot and improve data accuracy.
• Cross-Functional Collaboration: Partner with creative, content, CRM, and retention teams to produce high-performing ad creatives, compelling messaging, and cohesive customer funnels.

Requirements & Qualifications

• Experience: 5+ years of hands-on experience in Performance Marketing or Growth Marketing managing and scaling campaigns on Google Ads and Meta Ads.
• Domain Expertise: Prior experience with D2C brands in Dairy, Food & Beverage, FMCG, or related consumer categories preferred.
• Funnel & Data Acumen: Strong understanding of acquisition funnels, attribution models, conversion tracking, and campaign optimization.
• Tool Proficiency: Hands-on expertise in Google Analytics 4, Looker Studio, Meta Ads Manager, and Google Ads.
• Copywriting Skills: Strong copywriting ability to draft high-converting ad copy, campaign messaging, and brand communication.
• Modern Tech: Familiarity with AI tools and modern marketing technologies is a plus.
• Mindset: Strong communication, problem-solving skills, and the ability to take ownership in a fast-paced environment.

Contact: Omkar

Mobile No / WhatsApp: 91560 27181