Performance Marketing Specialist

Performance Marketing Specialist

Company: Desi Farms

Location: Pune (On-Site)

Experience: 7+ Years (agency experience preferred)

CTC: 6-11 LPA

Employment Type: Full-Time | 6 Days a Week

Industry Preference: D2C, Dairy, F&B, FMCG

Platforms: Meta Ads & Google Ads

• Ad Budget Experience: Minimum 4 Lakh/month, preferably managing 20K - 30K daily budgets.

About Desi Farms

Desi Farms is a growing D2C dairy brand delivering 100% pure, farm-fresh dairy products directly to consumers. We are looking for an experienced performance marketing specialist to lead paid acquisition, drive customer growth, and improve marketing ROI.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Meta Ads and Google Ads.
• Drive customer acquisition while maintaining target CAC, ROAS, and marketing efficiency.
• Manage advertising budgets and scale campaigns based on performance.
• Conduct A/B testing of creatives, ad copies, audiences, and landing pages.
• Track and analyse campaign performance using GA4 and Looker Studio.
• Collaborate with creative, content, and CRM teams to improve conversion and customer acquisition.

Requirements

• preferably managing 20K-30K daily budgets.
• 7+ years of hands-on experience in performance/growth marketing, preferably with an agency background.
• Proven experience managing and scaling Meta and Google Ads campaigns.
• Experience handling advertising budgets of at least 4 lakh per month.
• D2C, dairy, F&B, or FMCG industry experience preferred.
• Strong understanding of CAC, ROAS, conversion tracking, attribution, and acquisition funnels.
• Proficiency in GA4, Looker Studio, Meta Ads Manager, and Google Ads.
• Strong analytical, communication, and copywriting skills. Familiarity with AI marketing tools is a plus.

Why Join Desi Farms?

• Own and drive performance marketing strategies.
• Work directly with founders and leadership.
• Make a measurable impact on business growth.
• Be part of a fast-growing D2C brand.

Apply Now

• HR Desi Farms
• Email: hr@desifarmsindia.com
• Mobile/WhatsApp: +91 91560 27181