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Job Description
Description:
Role Overview:
We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.
Key Responsibilities:
- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
- Design and execute email, WhatsApp, SMS, push notification campaigns
- Build and optimize customer journeys, cohorts, and segmentation
- Improve repeat rate, LTV, frequency, and retention KPIs
- Plan and execute loyalty programs, referrals, and win-back campaigns
- Collaborate with performance, product, and tech teams for funnel optimization
- Analyze customer behavior and run A/B tests for messaging, offers, and timing
- Own CRM dashboards and reporting on retention metrics
Skills
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