Head - Product & Growth - App

Key Responsibilities:

Product Strategy & Ownership:

• Define and own the overall product vision and long-term roadmap for the App.
• Deeply understand and evolve all product components:
• Translate business goals into clear product requirements and priorities.
• Decide what to build, what not to build, and when - avoiding feature sprawl.
• Ensure product decisions align with positioning: "Entertainment that lives with you."
• Product Design, UX & Functionality Understanding

Possess strong working knowledge of:

• UX principles
• Information architecture
• User journeys and behavioural design
• Work closely with UI/UX designers to ensure:
• The product is intuitive, simple, and habit-forming
• Audio-first and hyperlocal experiences are respected
• Own the end-to-end user experience, from first install to long-term retention.
• Continuously improve product flows based on user feedback, usage data and drop-offs and friction points

Technology & Platform Understanding:

• Work closely with Tech Lead and platform partners
• Own feature feasibility discussions, timelines, and dependencies.
• Ensure smooth integration of AI voice tools, AI video pipelines, Analytics, attribution, and tracking tools

Growth Strategy & Platform Scaling:

• Own the growth strategy across the full funnel:
• Acquisition - Activation - Retention - Monetisation
• Define and track core growth metrics:
• DAUs / MAUs
• Retention
• Time spent / minutes consumed
• CPI, CAC, LTV
• Work closely with Paid Marketing, SEO, and Creative teams to scale acquisition efficiently
• Analytics, Insights & Decision Making
• Establish a data-driven culture across product and growth.

Define dashboards and weekly review mechanisms covering:

• Product usage
• Content performance
• Promo effectiveness
• User cohorts
• Turn analytics into clear actions and decisions, not just reports.
• Cross-Functional Leadership & Execution
• Act as the single point of coordination between Content, Tech, Design, Growth / Marketing.
• Drive clarity on priorities, timelines, and success metrics.

Ideal Profile:

• 10-15+ years of experience in Product, Growth, or Digital Platforms
• Strong exposure to consumer tech, media, OTT, audio/video, or content platforms

Hands-on understanding of:

• Product management frameworks
• UX and user behaviour
• Technology platforms
• Performance marketing & analytics
• Proven experience scaling platforms with meaningful DAUs/MAUs
• Comfortable operating in early-stage, ambiguous environments
• Strategic thinker with strong execution capability