Influencer Marketing Manager

Experience - 8+ years

Who are you

• You lead the outreach vertical as a strategic and commercial capability within the agency.
• In this role, you are responsible for shaping how influencer marketing, creator collaborations, partnerships, and cultural integrations contribute to both brand impact and business growth.
• You view outreach as a powerful extension of brand storytelling and play a key role in ensuring that it is integrated into larger campaign ecosystems across the agency.
• Beyond campaign thinking, you oversee the overall health, scale, and commercial performance of the outreach function.
• You work closely with leadership across Brand Experience, Creative, Strategy, and Business teams to build strong creator ecosystems, identify growth opportunities, and strengthen SoCheers influence in the creator economy.
• You also mentor and guide senior outreach leaders, building a strong, future-ready team that can deliver both creative excellence and operational scale.

What will you do

• Lead the outreach vertical within SoCheers, ensuring it operates as a strong strategic and commercial capability for the agency.
• Own the P&L for the outreach function, ensuring sustainable revenue growth, healthy margins, and efficient resource utilisation.
• Shape long-term outreach strategy across influencer marketing, creator partnerships, brand collaborations, and cultural integrations.
• Identify and develop new outreach-led offerings, formats, and opportunities that expand SoCheers capabilities in the creator ecosystem.
• Partner with Business, Brand Experience, and Strategy teams to integrate outreach thinking into large campaigns, pitches, and brand mandates.
• Contribute to new business development by shaping outreach strategies, creator ecosystems, and partnership ideas that strengthen proposals.
• Build and maintain strong relationships with creators, talent agencies, platforms, and ecosystem partners to expand SoCheers network and influence.
• Oversee outreach planning and execution across brands to ensure consistency in quality, narrative alignment, and campaign impact.
• Mentor Group Heads and senior outreach leaders, strengthening leadership capabilities across the function.
• Drive team structure, capability building, and hiring in partnership with leadership to support the growth of the outreach vertical.
• Resolve complex client, commercial, or partnership challenges when required while maintaining long-term client trust.
• Continuously evaluate performance, market trends, and creator landscape shifts to ensure the outreach function evolves with the industry.