Copywriter

Job Title:Jr. Copywriter

Department: CreativeApproved by:

Reports to:

JOB SUMMARY:

We are looking for a creative and enthusiastic Junior Copywriter to support content creation, campaign ideation, and brand communication across multiple platforms. The ideal candidate should possess strong writing skills, creative thinking abilities, attention to detail, and an eagerness to learn advertising and digital communication strategies.

This role requires working closely with creative, social media, and account management teams to develop engaging content aligned with brand objectives and current market trends.

DUTIES & ESSENTIAL JOB FUNCTIONS

• Assist in creating engaging and creative content for social media, digital campaigns, advertisements, websites, and marketing communication materials.
• Support senior creative and content teams in campaign ideation, brainstorming sessions, and concept development.
• Develop captions, taglines, ad copies, scripts, and other communication content aligned with brand tone and objectives.
• Ensure proper proofreading and quality checks for grammar, spelling, tone, and communication consistency before final delivery.
• Coordinate with designers, social media teams, and account managers for smooth execution of creative projects.
• Demonstrate basic understanding of various media platforms including digital, social media, print, and advertising communication.
• Stay updated with current trends, pop culture, digital innovations, and emerging content formats to contribute fresh ideas.
• Conduct basic market, competitor, and audience research to support content and campaign development.
• Adapt writing style and communication tone according to different brands, industries, and target audiences.
• Assist in managing multiple tasks and deadlines efficiently in a fast-paced agency environment.
• Follow creative directions and feedback effectively while maintaining quality and originality in content creation.
• Knowledge of multiple languages will be considered an added advantage for multilingual content requirements.

SKILLS REQUIRED:

• Strong command over written English and communication skills.
• Creative thinking and storytelling abilities.
• Good proofreading and editing skills with strong attention to detail.
• Basic understanding of advertising, branding, digital media, and content strategies.
• Adaptability to work on different brands, formats, and communication styles.
• Basic research and analytical understanding.
• Ability to work collaboratively in a team environment and manage deadlines effectively.
• Knowledge of regional or multiple languages is an added advantage.

QUALIFICATIONS:

• Bachelors degree in Advertising, Mass Communication, Journalism, Literature, Marketing, or related field.
• 02 years of experience in copywriting, content writing, or advertising-related roles.