SocialPilot Technologies - Brand Identity Creator

About the Role:

We are seeking a creative and strategic Brand Identity Creator to help shape and express the visual and verbal identity of our brand.

Key Responsibilities:

- Develop and evolve brand identity systems, including logos, color palettes, typography, visual

elements, iconography, and brand guidelines.

• Translate brand positioning and strategy into compelling visual and verbal identities.

• Create brand style guides and toolkits to ensure consistent application across marketing, digital, packaging, and internal communications.

• Collaborate with marketing, product, content, and design teams to implement the brand across campaigns and customer experiences.

• Design brand collateral, including presentations, social media assets, website graphics, brochures, packaging, and signage.

• Conduct brand audits and competitor analysis to identify opportunities and maintain brand relevance.

• Ensure brand consistency across all internal and external channels.

- Lead or contribute to naming, tagline development, and storytelling elements as part of brand identity.

Required Qualifications:

- Degree in Design, Visual Communication, Branding, or a related field.

• 3-6 years of experience in branding, visual design, or creative direction roles.

• Strong portfolio demonstrating expertise in brand identity development across platforms.

• Mastery of design tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, Sketch, or Canva.

• Solid understanding of brand strategy, positioning, and storytelling.

• Excellent attention to detail and consistency across visual elements.

• Strong communication and presentation skills comfortable explaining design decisions and strategy to non-design audiences.

• Ability to balance creative vision with business objectives.

- Project management skills with the ability to handle multiple projects and deadlines.

Preferred Skills:

- Experience working in branding agencies or in-house brand teams.

• Familiarity with motion graphics, animation, or video editing tools like After Effects or Premiere Pro.

• Basic knowledge of web design, HTML/CSS, or CMS platforms like WordPress.

• Experience working with brand localization and multi-language branding systems.

- Familiarity with trademarking, legal usage of brand assets, and copyright considerations