SocialPilot Technologies - Senior SEO Role

Description:

- Leading the entire SEO initiatives and strategies for SocialPilot.
- The primary goal for this position is to maximize organic search traffic for our website by improving the SERP rank of relevant keywords
- Developing & executing SocialPilots SEO strategy & building roadmaps to drive sustainable organic growth
- Owning the process creation & deliverables, including (but not limited to): Keyword Research & Structuring, On-Page & Off-Page Content Optimizations, Technical Audits, Backlinking, etc.
- Creating meaningful reports in collaboration with the marketing operations team, to accurately measure the impact of SEO activities against defined OKRs
- Must think outside the box for the backlinking initiatives and be creative in it.
- Managing effective communication with leadership on progress to ensure the best possible strategy is being implemented to hit KPIs
- Working closely with the content team to help define the content strategy/calendar based on identified SEO opportunities
- Working closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefits
- Required to stay on top of SEO trends, algorithm updates and changes to the search landscape, to drive continued innovations and implementation of SEO best practices and strategies.
- Building a strong team of self-motivated SEO experts to help scale our organic efforts.
What are you like:
- 7+years' experience working specifically in SEO
- Should NOT live in just an Ahrefs or SEO tool, but understand the business objective and goal.
- Having a good understanding of user intent and its alignment with content quality.
- Experience in planning, implementing and reporting a revenue-led SEO strategy (SaaS experience is an added advantage)
- Experience working with a content team in an SEO capacity - ideally in a high-growth company, focused on creating and implementing content strategies
- Proficient in using tools, including (not limited to) Google Analytics, Google Search Console, Google Tag Manager, Ahrefs/Semrush, and Hubspot (or other marketing automation tools).
- Solid understanding of marketing fundamentals to consistently identify & run experiments on improving conversion rates across different parts of the funnel
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and manage complex projects